BHERC - Profiles in Excellence
July 2004

Rosalind Stevenson - President/CEO, Roz Stevenson Public Relations

Roz Stevenson Does Her Best and Leaves the Rest to God
BY JOSEPH G. NAZEL, JR.

Page 3:

Today, Stevenson says her major challenge is trying to impress upon her white counterparts, who are handling many of our black talent, understand the importance of the black press in increasing their box office power. They are looking to mainstream publications for their clients and don’t know or care about our publications.”

Stevenson says there is no problem with the record industry, which learned years ago “how important it is to publicize in the black media.” But there is still work to be done about mainstream publicists, who are not aware or concerned enough to make their clients available to the black press.

While a senior publicist with Universal, Stevenson successfully publicized a number of major films, including “Erin Brockovich,” “U-571,” “The Hurricane,” “The Best Man,” “The Mummy,” and “Meet Joe Black.” The veteran publicist also created publicity campaigns for “The Lost World: Jurassic Park,” “Liar, Liar,” “The Nutty Professor,” “Apollo 13,” “Jungle Fever,” and “Scent of a Woman.”

Stevenson’s own firm has recently completed publicity and promotional projects for “The Chronicles of Riddick,” “Van Helsing,” “You Got Served,” “Radio,” “American Wedding,” “Seabiscuit,” “Bad Boys II,” “2 Fast 2 Furious,” and many, many more.

Her work has earned her the Publicist Guild’s “Max Weinberg Motion Picture Showmanship Award” and recognition by the Black Public Relations Society, Heroes and Legends and the Alliance of Black Entertainment Technicians.


Stevenson is also committed to helping others follow her career steps. She participates in career-day activities and has served as mentor for a number of young blacks, who have become successful in the motion picture industry. She serves on the board of directors for The Chrysalis Foundation, ABET (The Alliance of Black Entertainment Technicians) and Inner City Industries.

A resident of Ladera Heights, Stevenson is married to Robert Louis Stevenson, an Emmy Award-winning film hairstylist.

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