BHERC - Profiles in Excellence
April 2004


KEVIN SHELBY,
SR. VP, THEATRICAL MARKETING,
NEW LINE CINEMA

Interview by JOSEPH G. NAZEL, JR.

Q&A:

Q: Did you have a particular career goal in mind?

SHELBY: Basically, the entertainment industry provided a training ground for me. I went in with an open mind, and said, ‘I’m going to learn everything I can.’ If it’s creative and of interest to me, as long as I’m going forward, I’m going there.
And so, by keeping that open mind, while at the same time moving forward, I had expertise in more than one area and found myself in marketing.
I am now overseeing all of the departments. By not pigeonholing myself in terms of my career path, I think has been the major contributing factor to my success. I oversee 60 people, and I report directly to the president.

Q: How does it feel to reach this level so early in your career?

SHELBY: It’s not a sense of power. For me, it is more a sense of gratitude. I understand that this all came about by the grace of God. Yes, it has taken hard work and perseverance, but also a great deal of luck that goes along with it, and you have to be prepared for those opportunities.
By virtue of this position, now, I hope to give back. I can help that next person that’s trying to get in.

Q:
Why have you been so successful?

SHELBY:
I think the asset that has contributed to my success is being willing to do some jobs that some people didn’t want to do. Everybody wants the glamour jobs. It is the minutia that I deal with.
I deal with the day-to-day inner workings of the department. That’s relationships. That’s keeping people happy. That’s filmmaker relations. That’s a lot of non-glamorous stuff. But by virtue of doing that non-glamorous stuff, I made myself invaluable.
It’s in the details, and the willingness to do whatever it takes. You have to do it, and not whine about it, or look for a pat on the back. Just do it. Show commitment to the job.

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