The First Weekend
Club was established in March 1997 as
a financial advocate for films by and
featuring African Americans in positive
and fully dimensional roles. Since 1998,
club membership has increased to more
than 35,000 filmgoers, with chapters in
Chicago, Dallas, Sacramento, Washington,
D.C., Detroit, Oakland, Pittsburgh, Philadelphia,
and Los Angeles.
Weekend Club members pledge to support movies
by and featuring blacks in prominent roles
on the first weekend
of release, and promise to encourage 10
other filmgoers to do the same.
don't say 'you're watching the wrong movie,'"
says Sandra Evers-Manly, BHERC founder/president.
"Instead, we advocate broadening the
types of movies people go to see. We need
to develop a better understanding about
the images that influence opinions about
African Americans and other people of color,
BHERC Office 310 284-3170 24 hour line: